Inside Summer 2026’s Most Immersive Luxury Brand Activations
Times are changing for luxury brands. Over the past few years, luxury brand activations have evolved far beyond traditional retail, with fashion houses investing in immersive, destination-led experiences that strengthen emotional connections with consumers. Summer 2026 has taken this trend to new heights, with yacht-hosted wellness retreats, designer beach clubs, hotel takeovers, and curated resort […]
Your Next Luxury Market: The USA
For the last few years, luxury’s compass pointed east. But today, with China’s recovery uneven, Europe squeezed by cautious spending, and the Middle East navigating instability, the USA has emerged as an unlikely and perhaps essential bright spot. Despite rising tariffs and higher price tags, major luxury groups are flagging America as a genuine growth engine. LVMH’s […]
5 Middle Eastern Brands to Shop for Summer 2026
Summer is just around the corner, and we are ready to pack for our vacations. From Egypt to Dubai, Saudi Arabia to Lebanon, these five brands bring a unique perspective to summer style, offering looks that feel fresh, vibrant, and effortlessly fun. Whether you are drawn to minimalism, bohemian romance, or playful silhouettes, these Middle […]
Amidst War: A Reality Check for Fashion & Luxury Industry
As we enter the third month of the war that remains ruthless and devastating, an engaging conversation with our CEO, Julien Daou, raises key concerns and offers a deeper perspective on the situation. A more nuanced picture emerges, one that is not only about disruption but also about adaptation under pressure. With team members based […]
Manar Laktineh Makes a Comeback at Paris Fashion Week 2026
Manar Laktineh makes her long-awaited comeback with the FW26 collection, “The Eternal Muse,” showcased at Paris Fashion Week. This return marks a defining moment for the brand, built on over a decade of experience, resilience, and success in handbags. The FW26 collection introduces new designs—Teardrop, O-Bags, Ayla, and Bow bags; alongside the return of signature […]
Georges Hobeika Fall Winter 2026: The Architect of Elegance
From pearl embroideries to delicate lace and soft feathers, here’s a look back at the latest collection by Georges Hobeika’s father–son duo at Paris Fashion Week. Saturday evening was spent in delight for the eyes with Georges Hobeika at Paris Fashion Week, with a front-row seat in their dreamlike garden of couture. Dim lights, the […]
Glimpses from Joy Awards 2026 — Marzook
From Dima Kandalaft to Donia Samir Ghanem, to Aseel Omran, Marzook’s red carpet moments shine, with celebrities in stunning looks and their signature bags gracing the Joy Awards, setting the tone for 2026. On Saturday, 17th January 2026, Marzook stepped onto the Joy Awards red carpet in Riyadh, Saudi Arabia, marking a dazzling start to […]