About Us

Born from the vision of our founder Julien Daou, our consultancy thrives at the intersection of strategy, creativity, and brand elevation. With offices in Beirut and Paris, we bring together global perspective and refined local insight; shaping brands that resonate far beyond borders.

For over 10 years, we have built and guided luxury brands from the ground up, shaping them with strategic precision and turning bold visions into global success. As a boutique firm, we choose depth over scale and treat every brand as if it were our own.